MBAC104 · student boards
Xavier vs Beam
Same organic house. Two users. The class boards said: do not merge them.
| Xavier | Beam | |
|---|---|---|
| User | He | She |
| Buyer | She, eight times in ten | She |
| Job | Gift that gets used | Cream she will finish |
| Pack | Black and beige tin | Mauve and beige |
| Season | Father’s Day · Christmas | Her ritual, year-round |
| List | Gift CRM — her email, his face | Launch CRM — her email, her skin |
| Guardrail | Do not pink the men’s line | Do not sell this as a gift for him |