One slide · Victoria, Natalie, Viraj, Manthan, Krishna

Beam launch

Insight

Eight in ten Xavier orders are placed by a woman. She still uses another cream on her own face.

Audience

Xavier purchasers in large metros first. Then lookalikes. Not a national splash on day one.

Idea

Ditch your cream. Switch to Beam. Same organic house. Written for her skin.

Offer

The Ritual Set — CAD 168. Face, moisture, eye, serum. One swap.

Guardrail

November–December Xavier gift sets stay Xavier. Beam is not the smarter gift for him.

Proof

MkIS + 10,000-row gift file: she is the email. Invite her. Do not guess.